The numbers
- 63 leads in the first 3 weeks
- $12.70 cost per lead
- 3 countries targeted
- 46 quote forms
The brief
Get Goin Travel helps people find the best campervan hire deals across Australia and New Zealand. They wanted enquiries from travellers planning trips, wherever they were searching from.
What we ran
Three Search campaigns, one each for Australia, the UK and New Zealand, with ads written for each market and lead tracking on forms, WhatsApp and calls.
The result
In the first three weeks the account brought in 63 leads at $12.70 each: 46 quote forms, 14 WhatsApp chats and 3 calls.
Why it worked
Same day launch, tracking from the first click, and separate campaigns per country so budget goes where the leads are cheapest.
See the live site: getgointravel.com
