The numbers
- 353 leads in the last 30 days
- $97 cost per lead
- 1,920 leads since we started
- $26K average monthly budget
The brief
Braytech is a licensed residential electrician working across the Sutherland Shire and St George. The goal was simple: keep the phones ringing with real local jobs, and scale spend only when the leads held up.
What we ran
Search campaigns built around the services Braytech actually wants more of, paired with Performance Max to pick up calls from Maps, YouTube and Display. Every call and click to call is tracked, so we know exactly what each lead costs.
- Search: tight service and suburb keyword groups with ads that match what people searched
- Performance Max: local signals to find people ready to book
- Call tracking on every ad, so budget only moves toward what brings in work
The result
In the last 30 days the account brought in 353 leads at $97 each. Since we started, it has generated 1,920 leads, and the budget has grown to around $26K a month because the cost per lead held as we scaled.
Why it worked
We didn't chase cheap clicks. We spent where the jobs were, cut what didn't book, and scaled the campaigns that did. That's why Braytech trusts us with a budget this size.
See the live site: braytechelectrical.com.au
